| Colour Psychology |
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Colour psychology encompasses the total human experience of colour, and its impact on mind, body and spirit. This involves the visual and 'felt' impression of colour on the conscious and subconscious mind. The psychology of colour, the way we interpret its language and its influence on mood, behaviour and perception is also a matter of 'context'. This means that there is no one rigid 'formula', but there is a way of understanding its energy, orientation and meaning. This can be achieved through not only knowledge of the qualities of colour (and tone) itself, but also importantly its relevant associatons - such as colour combinations, a shift and subtle variations in tone, quantity and proportion of colour, pattern, texture, application type and the 'intention' of colour. While this may sound complex, as an expert in this field Kerry Shepherd can read and translate colour to increase your awareness, empower and benefit your life or specific project. Our Colour Psychology service includes consultations to individuals and businesses, training and educational workshops for colour and design students, professionals and specific interest groups. We also conduct tailored talks and workshops on request. Consultation Fee is charged at an hourly rate plus travelling (if required). Please contact us for more information. |